Hurricane Cap’n Crunch? Weather Service to Sell Storm Sponsorships

Coming to your local weather report: Hurricane Peanut Butter Cap’n Crunch? Over the weekend, the National Weather Service announced the retirement of its existing hurricane nomenclature system. Starting next year, a pilot program will allow storms to be sponsored by product advertisers. Although details are yet to be finalized, businesses will acquire sponsorships through a […]

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